Tropia (Castle Rock x Wigflex)

A creative outcome for Nottingham Trent University's collaboration with Castle Rock and Wigflex. 

A sour IPA with 4.5% alcohol, promising a refreshing tropical adventure with every sip. Bursting with flavors like blood orange, lulo, and soursop, it's a sensory journey like no other.

The can cover, crafted with neon printing, pays homage to rave culture and features UV-reactive designs, ensuring it stands out effortlessly in any crowd.

Role: Photography, Product Design, Design Printing and Launch Poster.