Proposing a digital concept and marketing strategy plan for Oddbox tailored specifically for students was an exciting challenge. 

Role : UI/UX of Proposed App with a keen focus on integrating features that resonate with Gen Z.

Key elements of the proposed features included forging partnerships with farms to offer consumers a unique insight into the source of their produce. By introducing animals and keeping users informed about their health and the farm routine, we aimed to foster a deeper connection between consumers and their food.

This approach not only provided an

additional layer of motivation beyond purchasing groceries from Oddbox but also significantly enhanced engagement rates. The accompanying images offer a glimpse into my work on the app design and the analytics surrounding its performance.