My teammates and I were tasked with creating an event aimed at engaging Gen Z for a superficial brand collaboration. Supervised by Samuel Grantson - My current Mentor. 

I delved into studying Gen Z trends and values to ensure our event resonated with our target audience. Alongside this, I contributed to crafting a comprehensive four-weekend event plan, as well as assisting in developing the budget and final PowerPoint presentation for the competition.

Role : Graphic Design, Consumer Research, Event Planning, Campaign Budgeting.