Led campaign coordination and stakeholder collaboration, working with internal teams to develop communications materials, manage email campaigns, and track campaign analytics.
Context
Cummins was nominated for an industry power category “Product of the Year” award, for a newly launched product against a major competitor with a larger power output.
Challenge
Build on the previous year’s campaign while introducing updated business performance data and communicating the product’s technical strengths in a compelling and accessible way. The campaign needed to generate early awareness and maximise engagement during the voting period.
Approach
- Developed the campaign strategy and communication materials ahead of the voting launch.
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Coordinated with stakeholders to align messaging, visuals, and promotional content across channels.
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Created campaign assets and copy early to ensure rapid deployment once voting opened.
- Supported email communications and tracked campaign analytics to monitor audience engagement.
Impact
The campaign is currently in progress. Early planning and pre-approved campaign materials enabled a faster launch and stronger initial visibility once the voting period began.