Andrew Logan - NTU Live Client Brief
The Brief:
How can we create opportunities for new audiences to engage with Andrew’s work and be inspired and transformed by his vivid history and uplifting and revolutionary values?
Idea: A Collaboration between Andrew Logan and tony‘s Chocolonely.
Concept Statement: This collaboration between Andrew Logan and Tony's Chocolonely aims to merge artistic expression with ethical
values. By combining their shared ideals of social justice and creativity, they will create products and experiences that resonate with two distinct audiences drawn to maximalist aesthetics. Together, they will craft a narrative promoting joy, inclusivity, and ethical accountability. Infusing each creation with the essence of their collective
values and a commitment to a more conscious and diverse world.
How can we create opportunities for new audiences to engage with Andrew’s work and be inspired and transformed by his vivid history and uplifting and revolutionary values?
Idea: A Collaboration between Andrew Logan and tony‘s Chocolonely.
Concept Statement: This collaboration between Andrew Logan and Tony's Chocolonely aims to merge artistic expression with ethical
values. By combining their shared ideals of social justice and creativity, they will create products and experiences that resonate with two distinct audiences drawn to maximalist aesthetics. Together, they will craft a narrative promoting joy, inclusivity, and ethical accountability. Infusing each creation with the essence of their collective
values and a commitment to a more conscious and diverse world.
Role : Designing Chocolate Bars, Project Manager, Creative Director, Midjourney Prompt Engineer.